Putting together IKEA furniture can be frustrating. For the holidays, we made IKEA assembly fun by turning their furniture items into gingerbread replicas.
We created gingerbread versions of IKEA’s most popular furniture built precisely at 1/12th the size. The Gingerbread Höme kit included everything you would expect from IKEA, from classic assembly instructions to flat-pack packaging. We even developed 3D printable stencils to help people build their gingerbread IKEA furniture at home.
Awards & Recognition:
2021 Communication Arts | Design, Product Service Brochures
2021 Communication Arts | Advertising, Non-traditional Advertising
2021 CMA | Gold– Retail, Customer Experience
2021 ADCC | Bronze – Direct
2021 Applied Arts | Shoe-String Budget - Single
2021 Applied Arts | Ideation - Campaign
2021 Marketing Awards | Silver - Advertising, Best in Collateral
2021 Marketing Awards | Bronze - Advertising, Community Building
2021 Marketing Awards | Bronze - Design, Promotion
2021 SIA | Gold – Seasonal & Event Success
2021 SIA | Silver – Out of the Box Retail
2021 SIA | Silver – Design
2021 One Show | Shortlist - Direct Marketing, Non-traditional & Guerrilla Marketing
Our new campaign for SKIP embraces entitlement, as their customers deserve the food they want – wherever and whenever they want it.
So who better to communicate entitlement than the most entitled people of all: celebrities.
Awards & Recognition:
2019 Marketing Awards | Bronze - Online Film Single 30 Seconds and Under
2019 Marketing Awards | Bronze - Online Film Campaign 30 Seconds and Under
2019 Marketing Awards | Bronze - Television Campaign 30 Seconds and Under
2019 Applied Arts | Single - 30 Seconds and Under
The Ghost Pepper Burrito is back only for a limited time. Disclaimer: No taste buds were harmed in the making of this ad.
Fallsview Casino traded in their 3D billboard at Yonge and Dundas for Canada's largest LED billboard located right above it.
We created six-second animated videos called Icons of Fallsview along with a larger content calendar called Everyday is a Reason to Celebrate.
From pop culture references to celebrating national holidays, our creative shows there’s more than gaming at Fallsview Casino & Resort.
Note: I was on this project from March – September 2019
